Empowering brands through strategic wit,
creative compassion & radical optimism

 
 

Non-representational self-portrait, 2016-2017

About

Stephanie is a freelance multi-hyphenate creative building a better future through branding.

Her unique and diverse approach can be found where strategy meets creative. For the last decade, she's been a versatile designer, copywriter, and strategist, working with global clients in diverse industries like food, beauty, tech, and cannabis.

She’s passionate about transforming problems into impactful and creative opportunities rooted in human truth, compelling storytelling, a dash of humour and plenty of heart.

 

Education

Masters in Branding
School of Visual Arts (Honours)
NYC, 2016 – 2017

Bachelor of Design
OCAD University
TO, 2011 – 2015

Experience

  • Toronto | Jan 2025 - Present
    Contract, Full-time

    Brands: PC Financial (PC® Mastercard®, PC Insiders™ World Elite® Mastercard®)

  • Toronto | July 2023 - Nov 2024
    Permanent, Full-time

    Brands: Bell, Chicken Farmers of Canada, EQAO, Gildan, Keilhauer, Mondoux Confectionery, National Bank, Northcrest Developments, Ontario Northland, Ontario Cannabis Store, People Corporation

  • San Francisco | April - June 2023
    Freelance Contract

    Brand: Cliganic

  • Toronto | April - June 2023
    Freelance Contract

    Brands: Canadian Tire, Minute Rice

  • Toronto | May 2023
    Freelance Contract

    Brand: Hushed

  • San Francisco | Jan - April 2023
    Freelance Contract

    Brand: Partake Brewing

  • San Francisco | Dec 22 - Jan 2023
    Freelance Contract

    Brand: Supernatural AI

  • Los Angeles | Jan - Dec 2022
    Contract, Full-time

    Brands: Amazon (Freevee), Apple, Brilliant Org, Bloomberg, Discord, Google, HBO, Meta, Microsoft, PayPal, Pepsi (7UP, Mirinda) ServiceNow, State Farm Insurance, Taiwan Semiconductor Manufacturing Company, Venmo, YouTube

  • Toronto | July - Dec 2021
    Permanent, Full-time

    Brands: CHFA (Canadian Health Food Association), Corby Wine & Spirits (McGuinness Liqueurs, Polar Ice, Ungava Gin), Danone, Give & Go (two-bite), Hershey's, JAMP Pharma, Metro, Pozuelo (Festival), Tafisa, Taste of the North

  • Toronto | Mar 2020 - July 2021
    Permanent, Full-time

    Brands: Brookside, Chipits, Cookies 'n' Creme, Hershey's, Jolly Rancher, Oh Henry! (Twitch Partnership), ONE Brands, Reese's, Skor, Twizzlers, York

  • Salt Lake City | Aug 2020 - April 2021
    Freelance Contract

    Brand: Sundance Film Festival

  • New York City & Toronto | Aug 2017 - Mar 2020
    Permanent, Full-time

    Brands: Ab-InBev (Labatt Brewing Company: Accent, b beverage, Spritzd), Aura Freedom International, Bimbo Bakeries (Down Home Pantry), Spritzd, Accent), Assura Trust, Bayer Canada, Buzzfeed (Tasty), Chinet, Canadian Tire, Copperstate Farms Cannabis, Hayter's Farm, Healthy Pet (CritterCare, CareFresh), Jakeman's Maple Products, The J.M. Smucker Company (Folgers), The Lamb Company, Me To We, McCormick & Company, Nestlé Canada (Carnation, Ocean's), Phoena Cannabis (liiv, syner.g, xscape), Rimmel London, Shoppers Drug Mart, Steven's Point Brewery, Whole Hog Beer

  • Toronto | Aug 2015 - Aug 2016
    Permanent, Full-time

    Brands: Canadian Canoe Pilgrimage, Crux, DiCarlo, Francis in Armenia, Herjavec Group, Knights of Colombus, Pontifical Oriental Institute, Regis College, TrueBlue Loyalty

  • Anheuser-Busch InBev
    Apple
    Apt. Agency
    Aura Freedom International
    Bald Creative Agency
    Bartlett Brands
    Bayer
    Beehive Design
    Bimbo Bakeries (Down Home Pantry)
    Bradbury Brand Experts

  • Brookside Chocolate
    BUCK
    Cadillac Fairview
    Canada Dry
    Canadian Health Food Association
    Canadian Tire
    Canopy Planet
    Chicken Farmers of Canada
    CK-12 Foundation
    Cliganic

  • Copperstate Farms Cannabis
    Dandylion World Dog Shampoo
    Danone
    Designsake Studio
    EQAO
    Folger’s
    Gildan
    Give & Go (Two-Bite)
    Glenn Davis Group
    Google

  • Hayter’s Farm
    Healthy Pet (CritterCare, CareFresh)
    Hershey's
    Invok Brands
    Jakeman's Maple Syrup
    Jolly Rancher
    Labatt Brewing Company
    Loblaw Agency
    McCormick & Company
    Meta

  • Microsoft
    Minute Rice
    Mondoux Confectionery
    NASA (Jet Propulsion Lab)
    Northcrest Developments
    Nestlé (Carnation, Ocean’s)
    OCAD University
    Oh Henry!
    ONE Brands
    Ontario Cannabis Store

  • Ontario Northland
    Partake Brewing
    PayPal (Venmo)
    PC Financial
    People Corporation
    Pepsi (7UP, Mirinda)
    SunCandy Citrus
    Simply the Goodz
    Phoena Cannabis
    Polar Ice Vodka

  • Pozuelo (Festival Cookies)
    The PUR Company (Gum, Mints)
    Reese's
    Rimmel London
    Sapsucker
    ServiceNow
    Shopper's Drug Mart
    State Farm Insurance
    Sundance

  • Taste of the North
    Tasty (Buzzfeed)
    TSMC
    TELUS Health
    Twizzlers
    Umbra
    Ungava Gin
    YouTube
    Zero dB

Capabilities

Strategy
Unlock potential

+ Audits
+ Trend Research
+ Qualitative Research
+ Naming Workshops
+ Brand Strategy
+ Positioning
+ Vision, Mission, Purpose
+ Creative Strategy
+ Content Strategy

Copywriting
Tell the story

+ Concept Development
+ Naming
+ Tone of Voice
+ Audience Personas
+ Manifestos
+ Taglines
+ Headlines
+ Campaign Scripts
+ Romance Copy
+ Product Descriptions
+ Social Content
+ Web Copy

Design
Make it shine

+ Packaging Design
+ Identity Design
+ Social Media Content
+ Branded Merch

S’more

Out of office, you can find Stephanie zooming through Goodreads, sipping an iced matcha latte, horseback riding, spinning clay, immersing in nature with her doggo, curating eclectic playlists, concert hopping, California dreamin' about Westfalias and trying to determine how Junior Mints are so ding dang delicious.

Ethos

Creative Compassion

Infusing empathy in all aspects of the project journey through collaboration, ideation and problem-solving.

Strategic Wit

Igniting strategic rigour with out-of-the-box thinking to unlock a brand’s brightest
and fullest potential.

Radical Optimism

Transforming problems into impactful solutions and opportunities, positively impacting people and planet.

Gold Stars