Empowering brands through strategic wit,
creative compassion & radical optimism
Non-representational self-portrait, 2017
About
Stephanie is a Canadian senior copywriter who wields words with wit for better brands.
Her unique and diverse approach lives where storytelling and strategy collide. For the last decade, she has worked as a versatile multi-hyphenate designer, copywriter, and strategist, partnering with global clients across industries like food, beauty, tech, finance, and cannabis.
She transforms problems into impactful and creative opportunities rooted in human truth, strategic storytelling, a dash of humour, and plenty of heart.
Education
Masters in Branding
School of Visual Arts (Honours)
NYC, 2016 – 2017
Bachelor of Design
OCAD University
TO, 2011 – 2015
Experience
Sr. Copywriter
SmartMagic, LA
Thermador, New Business
2026
Copywriter
OLIVER Agency, VAN
Lululemon
2025
Copywriter
Loblaws Agency, TO
PC Financial (PC® Mastercard®, PC Insiders™ World Elite® Mastercard®)
2025
LG2, TO
Bell, Chicken Farmers of Canada, EQAO, Gildan, Keilhauer, Mondoux Confectionery, National Bank, Northcrest Developments, Ontario Northland, Ontario Cannabis Store, People Corporation, New Business
Strategist
2022-2024
Strategist & Copywriter
Bartlett Brands, SF
Cliganic
2023
Strategist & Copywriter
Glenn Davis Group, TO
Canadian Tire, Minute Rice
2023
Strategist & Copywriter
Apt Agency, TO
Hushed
2023
Strategist & Copywriter
Designsake, SF
Partake Brewing
2023
Copywriter
Supernatural Agency, SF
Supernatural AI
2023
BUCK, LA
Amazon (Freevee), Apple, Brilliant Org, Bloomberg, BUCK, Discord, Google, HBO, Meta, Microsoft, PayPal, Pepsi (7UP, Mirinda) ServiceNow, State Farm Insurance, Taiwan Semiconductor Manufacturing Company, Venmo, YouTube, New Business
Strategist
Strategist
2022-2023
2021
Pigeon Brands, TO
CHFA (Canadian Health Food Association), Corby Wine & Spirits (McGuinness Liqueurs, Polar Ice, Ungava Gin), Danone, Give & Go (two-bite), Hershey's, JAMP Pharma, Metro, Pozuelo (Festival), Tafisa, Taste of the North
Hershey Canada, TO
Brookside, Chipits, Cookies 'n' Creme, Hershey's, Jolly Rancher, Oh Henry! (Twitch Partnership), ONE Brands, Reese's, Skor, Twizzlers, York
In-House Creative
2020-2021
Strategist & Designer
Sundance Institute, UT
Sundance Film Festival
2020-2021
Invok Brands, NYC & TO
Ab-InBev (Labatt Brewing Company: Accent, b beverage, Spritzd), Aura Freedom International, Bimbo Bakeries (Down Home Pantry), Spritzd, Accent), Assura Trust, Bayer Canada, Buzzfeed (Tasty), Chinet, Canadian Tire, Copperstate Farms Cannabis, Hayter's Farm, Healthy Pet (CritterCare, CareFresh), Jakeman's Maple Products, The J.M. Smucker Company (Folgers), The Lamb Company, Me To We, McCormick & Company, Nestlé Canada (Carnation, Ocean's), Phoena Cannabis (liiv, syner.g, xscape), Rimmel London, Shoppers Drug Mart, Steven's Point Brewery, Whole Hog Beer, New Business
Strategist & Designer
Designer
2017-2020
2015-2016
Longbeard Creative, TO
Canadian Canoe Pilgrimage, Crux, DiCarlo, Francis in Armenia, Herjavec Group, Knights of Colombus, Pontifical Oriental Institute, Regis College, TrueBlue Loyalty
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American Apparel
Anheuser-Busch InBev
Apple
Apt. Agency
Aura Freedom International
Bald Creative Agency
Bartlett Brands
Bayer
Bayview Flowers
Beehive Design
Bell Canada -
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Bimbo Bakeries (Down Home Pantry)
Bradbury Brand Experts
Brookside Chocolate
BUCK
Cadillac Fairview
Canada Dry
Canadian Health Food Association
Canadian Tire
Canopy Planet
Chicken Farmers of Canada -
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The Children’s Place
CK-12 Foundation
Cliganic
Copperstate Farms Cannabis
Dandylion World Dog Shampoo
Danone
Designsake Studio
EQAO
Folger’s
Gildan
Give & Go (Two-Bite)
Glenn Davis Group -
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Google
Hayter’s Farm
Healthy Pet (CritterCare, CareFresh)
Hewlett-Packard
Hershey's
Hushed
Invok Brands
Jakeman's Maple Syrup
Jolly Rancher
Labatt Brewing Company
The Lamb Company -
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Loblaw Agency
Lululemon
McCormick & Company
Meta
Microsoft
Minute Rice
Mondoux Confectionery
NASA (Jet Propulsion Lab)
Nestlé (Carnation, Ocean’s)
New Balance
Northcrest Developments
OCAD University -
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Oh Henry!
OLIVER Agency
ONE Brands
Ontario Cannabis Store
Ontario Northland
Partake Brewing
PayPal (Venmo)
PC Financial
People Corporation
Pepsi (7UP, Mirinda)
Soma Osteopathy
Phoena Cannabis -
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Polar Ice Vodka
Pozuelo (Festival Cookies)
The PUR Company (Gum, Mints)
Reese's
Rimmel London
Sapsucker
ServiceNow
Shopper's Drug Mart
Simply the Goodz
SmartMagic
State Farm Insurance
SunCandy Citrus -
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Sundance
Taste of the North
Tasty (Buzzfeed)
TELUS Health
Thermador
TSMC
Twizzlers
Umbra
Ungava Gin
Whole Hog Beer
YouTube
Zero dB
Capabilities
Strategy
Unlock Potential
+ Audits
+ Trend Research
+ Qualitative Research
+ Naming Workshops
+ Brand Strategy
+ Positioning
+ Vision, Mission, Purpose
+ Creative Strategy
+ Content Strategy
Copywriting
Tell the Story
+ Campaign Concept Dev
+ Naming
+ Tone of Voice
+ Audience Personas
+ Manifestos
+ Taglines
+ Headlines
+ Scripts (OLV, Radio, Social)
+ Romance Copy
+ Product Descriptions
+ Paid/Organic Social (Meta, Facebook, Instagram, TikTok, Pinterest, Reddit, YouTube, Google)
+ Web Copy
+ Thought Leadership
Design
Make It Shine
+ Packaging Design
+ Identity Design
+ Social Media Content
+ Branded Merch
Gold Stars
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Assura Trust (Invok Brands)
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Tasty x McCormick: Tasty Spice Kit (Invok Brands)
AB InBev, Labatt Brewing Company: b beverage (Invok Brands)
AB inBev, Labatt Brewing Company: Accent (Invok Brands)
Nestlé Canada: Ocean's Tuna Pouches (Invok Brands)
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AB InBev, Labatt Brewing Company: b beverage (Invok Brands)
Ethos
Creative Compassion
Infusing empathy in all aspects of the project journey through collaboration, ideation and problem-solving.
Strategic Wit
Igniting strategic rigour with out-of-the-box thinking to unlock a brand’s brightest
and fullest potential.
Radical Optimism
Transforming problems into impactful solutions and opportunities, positively impacting people and planet.