Client
PC Financial® (PC® Mastercard®)

Role 
Concept Ideation
Copywriting (Radio/TV/OLV Scripts, OOH, In-Store Signage, Print, Digital, Social)

Agency
Loblaw Agency

Opportunity
Demonstrate how the no annual fee PC® Mastercard® not only fits into your life, but helps you make (and get) more out of it. Unlike the limitations and restrictions of cashback cards, the PC® Mastercard® offers unlimited earning potential with no catches, so you can get rewarded for all the things that make you, you.

Solution
The full-funnel media campaign, focused on the benefits of shopping with a PC® Mastercard® through in and out-of-network opportunities (i.e. gas, grocery, retail, membership and beauty).

Thanks to the use of an innovative LED video wall (a first for Loblaw Agency), the team was able to streamline our shooting schedule and film nine indoor and outdoor locations in one day at 2D House Inc. Mirage Virtual Production Studio. Talk about no limits, just rewards!