Client
Lululemon

Role 
Copywriting

Agency
OLIVER Agency

Opportunity
This Winter, fuel the lululemon digital marketing funnel with seasonally strategic, always-on product content informed by guest mindset and search trends that drive revenue and traffic to the website with conversion-focused, always-on content.

Solution
We created seasonally-relevant, activity-focused, lower funnel creative across paid social, video, display and search. The copy focused on a broader storytelling initiative that demonstrated how various lululemon products adapt to evolving, seasonally-driven needs, supporting all types of movement (i.e. lifestyle, yoga, run).