Empowering brands through strategic wit,
creative compassion & radical optimism.

 
 

Non-representational self-portrait, 2016-2017

About

Stephanie is a Toronto-based, strategist and copywriter building a better future through branding.

As an artist, turned designer, turned strategist and copywriter, Steph's approach to branding can be found where strategy meets creative. She believes her experience as a creative makes her a stronger strategist and storyteller – seamlessly collaborating with and helping build a stronger connection between strategy, copy and design teams.

From food, beauty and beverage, to tech, entertainment, education, non-profit, cannabis and wellness, Steph has proudly flexed roles in strategy, copywriting and packaging design in agencies spanning projects across Toronto, Montreal, New York City, Los Angeles, San Francisco, Florida, Amsterdam, Sydney, Tel Aviv and Mexico City.

Determined to make a difference in the world through branding, she’s passionate about transforming problems into impactful and creative opportunities rooted in human truth, compelling storytelling, a dash of humour and plenty of heart.

 

Education

Masters in Branding
School of Visual Arts (Honors)
NYC, 2016 – 2017

Bachelor of Design
OCAD University
TO, 2011 – 2015

Experience


  • Amazon (Freevee)
    Anheuser-Busch InBev
    Apple
    Apt. Agency
    ARENA Studio
    Bald Creative Agency
    Bartlett Brands
    Bayer
    Beehive Design
    Bimbo Bakeries (Down Home Pantry)
    Bloomberg
    Brilliant Org
    Brookside Chocolate
    BUCK


  • Cadillac Fairview
    Canada Dry
    Canadian Health Food Association
    Canadian Tire
    Canopy
    Chicken Farmers of Canada
    CK-12 Foundation
    Cliganic
    Compass Foods
    Copperstate Farms (Sol Flower)
    Coralus
    Dandylion Dog Shampoo
    Danone


  • Designsake Studio
    EQAO
    Folger’s
    Fresh Taste Produce (SunCandy Citrus)
    Gildan
    Glenn Davis Group
    Google
    Healthy Pet (CritterCare, CareFresh)
    Hershey's
    Hype Group
    Invok Brands
    Jakeman's Maple Syrup
    Jolly Rancher


  • Labatt Brewing Company
    McCormick & Company
    McGill University
    Meta (Facebook)
    Microsoft
    Minute Rice
    Mondoux Confectionery
    NASA (Jet Propulsion Lab)
    Nestlé (Carnation, Ocean’s)
    OCAD University
    Oh Henry!
    ONE Brands
    Ontario Cannabis Store


  • Ontario Northland
    Partake Brewing
    People Corporation
    Pepsi (7UP, Mirinda)
    Phoena Cannabis (liiv, syner.g, xscape)
    Polar Ice Vodka
    Pozuelo (Festival Cookies)
    PÜR Gum
    Reese's
    Rimmel London
    Sapsucker
    ServiceNow
    Shopper's Drug Mart


  • State Farm Insurance
    Sundance Institute
    Supernatural Creative Agency
    Taste of the North
    Tasty
    Taiwan Semiconductor Manufacturing
    Toronto Blue Jays
    Twizzlers
    Two-bite
    Umbra
    Ungava Gin
    YouTube
    Venmo
    Zero dB

Capabilities

Discovery

  • + Culture, Consumer, Category
    + Trend Research
    + Brand & Competitive Audits
    + Qualitative Research
    + Stakeholder Interviews
    + Insight Identification

Strategy

  • + Brand Architecture
    + Positioning
    + Vision, Mission, Purpose
    + Value Proposition
    + Creative Strategy
    + Design Strategy
    + Communication Strategy
    + Content Strategy
    + CSR Strategy
    + Creative Briefs

Writing

  • + Brand & Product Naming
    + Brand Tone & Voice
    + Short/Long Form Copy
    + Brand Manifestos
    + Taglines
    + Thought Leadership
    + Community Management

Design

  • + Packaging Design
    + Identity Design
    + Graphic Design
    + Content Creation
    + Brand Guidelines

S’more

Out of office, you can find Stephanie zooming through good reads, sipping strawberry matcha with her doggo, curating eclectic playlists, concert hopping, California dreamin' about Westfalias and trying to determine how Junior Mints are so ding dang delicious.

Ethos

Creative Compassion
Infusing empathy in all aspects
of the project journey through collaboration, ideation and problem-solving.

Strategic Wit
Igniting strategic rigour with out-of-the-box thinking to unlock a brand’s brightest
and fullest potential.

Radical Optimism
Transforming problems into impactful solutions and opportunities, positively impacting people and planet.

Gold Stars

    • Compass Food Sales: Simply the Goodz (Pigeon Brands)

    • Fresh Taste Produce: SunCandy Citrus (Pigeon Brands)

    • Assura Trust (Invok Brands)

    • Tasty x McCormick: Tasty Spice Kit (Invok Brands)

    • AB InBev, Labatt Brewing Company: b beverage (Invok Brands)

    • AB inBev, Labatt Brewing Company: Accent (Invok Brands)

    • Nestlé Canada: Ocean's Tuna Pouches (Invok Brands)

    • Tasty x McCormick: Tasty Spice Kit (Invok Brands)

    • AB InBev, Labatt Brewing Company: b beverage (Invok Brands)