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Empowering brands through strategic wit, creative compassion and radical optimism.

HOWDY

Steph is an award-winning multi-hyphenate strategic creative. Her ability to wear many hats in strategy, copywriting and design has enabled her to work on a diverse portfolio of brands in both New York City and Toronto. Tapped into the zeitgeist she is an avid trend hunter, surfing the cultural landscape in order to inform brand positioning, narrative and design.

Outside the studio, you can find her adventuring with her Maltipoo partner in crime, curating eclectic playlists, making and eating her body weight in gluten free and vegan waffles, tending to her condo plant jungle, meditating, reading science fiction, trying to determine why Junior Mints are so ding dang delicious or California dreamin' about VW Westfalias.

EDUCATION

Masters in Branding, Honors
School of Visual Arts, NYC
2016-2017

Bachelor of Design
OCAD University, TO
2011-2015

CAPABILITIES

Brand Strategy
Brand Positioning
Brand Audit
Trend Hunting
Naming
Copywriting
Art Direction
Visual Strategy
Packaging Design
Photography
Social Media Marketing

GOLD STARS

2020 GDUSA Award Winner (b)
2020 GDUSA Award Winner (Tasty)
2020 PAC Global Leadership Awards Nominee (Tasty)

CLIENTS

Sundance Institute
Anheuser-Busch InBev
Labatt Brewing Company
Copperstate Farms Cannabis
Tasty / Buzzfeed
McCormick Spices
Bayer
Nestlé Canada
Hershey's
Reese's
Oh Henry
Brookside
Twizzlers
Jolly Rancher
ONE Brands
Jakeman's Maple Products
The PÜR Company
OCAD University

EXPERIENCE

In-House Creative
Established snackbar, Hershey Canada's in-house agency from branding to internal processes. Responsible for full range of creative ideation, account management, planning, production and external agency partner liaison. Projects included packaging rebrand, packaging innovation work, concept ideation, copywriting, naming, design, photography, videography, and editing from concept to launch with an omni-channel focus.

Strategic Creative
Freelance
2012-present, TO + NYC

Student Mentor
Association of RGD
2020, TO

Design Strategist
Invok Brands
2017-2020, TO + NYC

Graduate Teaching Assistant
School of Visual Arts - MPS Branding
2018, NYC

Undergraduate Guest Speaker
School of Visual Arts - BDes
2018, NYC

Graphic Designer
Longbeard Creative
2015-2016, TO

Graphic Designer
The PUR Company
2015, TO

CERTIFICIATIONS

Provisional Member
Association of RGD
2016-Present, TO

Using Format