Tasty Spice Kit
Naming + Visual Strategy + Design
"I want to learn how to cook and have fun in the kitchen whether I'm cooking for myself of with friends. I'm inspired foodie culture, cooking shows and exciting flavours I find while travelling."
Making the packaging sharable for the Instagram generation was another challenge our team sought to resolve. The packaging solution delivered on the re-use and up-cycle trend while maintaining a premium feel for millennials to continue to reuse in their kitchen space.
The spice kit box design enabled consumption through both direct to consumer and similar design applied to pouches for retail environments, appealing to a wider audience of millennial consumers. This innovative approach paves way of the future for packaging design, as consumers and designers alike can experience how packaging lives in different purchase channels.
Richard Shear (Chief Creative Officer), Anne Marie Pagliacci (Chief Executive Officer), McCormick Spices (CA), Club House (US), Schwartz (UK)
Awards + Recognition
- 2020 GDUSA American Package Design Award Winner
- 2020 PAC Global Leadership Awards nominee
- Featured in Strategy Online, and Buzzfeed.