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Sundance Institute

Client
Sundance Institute

Role
Visual Strategy + Design

Agency
Strategic Creative Consultant

Challenge
Reinvigorate Sundance brand identity by creating a timeless system of supporting identities within the Institute brand ecosystem to encompass a multitude of resources and programs.

Utilize the core brand attributes of inspiring, preeminent, catalytic, trailblazing, inclusive and generous to embody all identity development. Champion artists voice in an identity that conveys a highly relevant, modern, multidisciplinary, global and accessible organization.

Note this concept was not selected by the board. To view final identity design, visit Sundance.

Team
Archie Bell, Allison Braund-Harris, Dr. Tom Guarriello, Randy Gregory, Mark Kingsley, Dan Onufrishyn, Kim Weiner, Saloni Soni, Kim Weiner and Melinda Welch

Using Format