The process of naming Paragon Comics involved researching comic culture and brainstorming over 200 names. Paragon, "the model of excellence, ideal instance or perfect embodiment," speaks to the company as being the ultimate place for comic book lovers and people who crave out-of-the-box experiences.
Developing the brand voice, I thought about a typical comic book consumer as well as a potential consumer. The language was reinforced by the brand's value in humour, approachability and imagination. Using comic culture references for colour naming (ex: Dark Night) as well as capitalizing on fun made-up words (ex: ComicCase) creates a playful narrative.
The colour palette and typography selection is indicative of the playful, retro and punchy brand identity. Frontage 3D, a layered type system is evocative of comic book action that leaps out each page. Futura Std bold and Gotham medium support the bold structure of the logotype to add a strong, foundational element.
The store gives customers the freedom to experience reading comics in a dynamic and transformative way. Adventure starts the moment you crack open a book and instantly enter another realm.
Inspired by 3D comic glasses, the store has VR reading pods for comic junkies to become fully immersed in their comic adventures.
Even superheroes need a little pep in their step! More than a typical chocolate bar or protein bite, Zoom energy bars are made from stimulating guarana, rich cocoa beans and creamy caramel. This bar would be sold at the store or given out at promotional events and book signings.
On-the-go comic lovers can carry their beloved books in a spiffy ComicCase, sport a ComicCap and T, or rock their socks off with an electric pair of ParaSocks.